Top 5 Personal Finance Budgeting and Planning Apps on Android in Kenya Q1 2024

In the first quarter of 2024, personal finance budgeting and planning apps on the Android platform in Kenya showed varied performance trends. Here’s a detailed look at the top 5 apps in this category based on data from Sensor Tower.

YNAB started the quarter with modest weekly downloads, peaking at 107 in the first week of January. However, downloads dropped significantly mid-quarter before rebounding to 40 by the last week of March. The app's weekly revenue saw a spike in mid-February, reaching $71, before stabilizing around $41 towards the end of the quarter. Active users also fluctuated, starting at 67 and ending at 53.

Splitwise experienced a consistent revenue stream, averaging around $24-$28 per week. The app's downloads were irregular, with notable peaks of 62 in the first week of January and 39 in the last week of March. Active users saw a downward trend from 258 at the beginning to 101 by the end of the quarter.

Wallet: Budget Expense Tracker demonstrated steady performance. Weekly downloads were robust, starting at 166 and peaking at 186 in the second week of January. Revenue remained relatively stable, averaging around $25 per week. Active users showed a slight decline, starting at 811 and ending at 745, with a brief peak at 789 in late February.

Mobills: Budget Planner showed a decline in both revenue and active users over the quarter. Weekly revenue started at $35 and gradually decreased to $13 by the end of March. Active users dropped from 47 at the beginning to 22 by mid-March, indicating a significant reduction in engagement.

Zaim had a quieter quarter with consistent but modest weekly revenue, averaging around $16. The app did not show any downloads data, and active users' trends were not available, suggesting limited activity or reporting issues during this period.

For more detailed insights and comprehensive data, visit Sensor Tower.